Discovery

Scooter Braun, a former marketing executive at So So Def, accidentally saw one of his Internet videos of 2008 while looking for videos of other musical artist. Impressedinvestigated the theater in which the young singer appeared at that time, he locatedhis school and finally contacted the mother of Bieber. Mallette was initially skeptical, and I remember praying "God, I offered. Could you send me a Christian man, aChristian record label '.17 However, after praying with her ​​pastor and receive the necessary support, he allowed his son, who then had 13 years of age, 9 Brauntraveled to Atlanta , Georgia, to record his first demo.16 A week after his arrival, he had the chance to perform for Usher, who became interested in it. Bieber signed a contract with Raymond Braun Media Group (RBMG), a joint venture between Braunand Usher. They also reported that Justin Timberlake was interested in the singer, but lost the bid to Usher who presented a better offer. Usher later planned an audition with Antonio LA Reid of Island Def Jam Music Group, who signed Bieber record company Island Records in October 2008, resulting in a trade agreement along withRBMG.16 Bieber and his mother decided to settle in Atlanta, hometown of Usher and Braun, who became her manager, so he could develop his career musical.
discovery